Persistent seeks positive impact by promoting carbon-neutral economic development. Therefore we specifically track our impact key performance indicators (KPIs) in the areas of sustainable environment, economic development, gender equality, job creation, and access to energy.

We want our impact indicators to reflect these values, while simultaneously being aligned with the interests of our stakeholders. We also seek a balance between our own KPIs – customized to our needs – and standardized metrics. It is critical for us to keep a pragmatic balance between thoroughness and pragmatism, therefore we make an effort to keep the collection of our KPIs simple and consistent.

Persistent decided to participate in the 2x Challenge to actively promote gender equality, both as a company and working together with our portfolio companies for a common goal. We have a high female share within the company across our ranks and have set our goal for 100% of our future investments to qualify for 2X.