What We Do

Our primary focus is on investing human capital and our expertise in our partner companies. In addition to our human capital investment, we provide investment capital to accelerate growth of our partner companies.

The Persistent team has the skills and deep sector knowledge needed for success of early stage ventures, therefore we offer the following venture building services:

venture building

Financial & Operational Management

We provide interim CFO support to our partner companies. Services include financial forecasting, budgeting, reporting, business planning, investor relations and capital raising. We help partner companies improve operational efficiency through implementation of systems and processes to optimize supply chain, sales and distribution.


Capital Raising & Structuring

We leverage our deep network to help our partner companies raise capital required to grow their businesses. We work closely with the management team to prepare financial models and marketing materials, secure appropriate investors, negotiate key terms and close out financing transactions.

Business Analytics & Development of KPI tools icon

Business Analytics & Development of KPI tools

We use sector-specific learnings to develop sophisticated assessment matrices and KPIs to assess performance, benchmark, and due diligence companies.

IT strategy & consulting

IT Solutions Advisory

We create operational stability and enable growth of impact ventures by advising on architecture of IT solutions and implementing account management software and data-management solutions tailored for non-banks /merchants.

Investment Advisory

Investment Advisory Services

We draw on expertise and insights gained from building early stage companies to advise Fund managers aiming to invest mezzanine or growth capital.

HR Advisory

Human Capital Advisory

We work with companies to build their teams, from senior management to field agents. We assess a company’s growth needs, organizational structure and strategic plans and help them identify, acquire, train and motivate the people needed for success.